Words by Kleine Feine Leute about our first "soon to launch" capsule collection
This season we decided to do it a bit different...
We created a capsule collection which will be launched just before spring (next week 27th of of March at 11AM CET). The items from the capsules are going to be more suitable for the time of the season, as it always feels weird to drop summer shorts in freezing January. With this capsule collection we hope to create more awareness to sell the right products at the right time. For this we need our retailers who are supporting us and that’s why we asked them the question:
‘What’s the main reason why you bought this capsule collection?’
Sustainable and seasonable consumption by Katherina of "Kleine Feine Leute" Germany
My experience is that the consumers shop in season so they can use it straight away, and not in off season which is currently offered in the stores.
There is a higher demand for sustainable consumption for children's wear, and the seasons go backwards.
Summer clothing is launching in January and February and winter goods are in stores from July on.
When In-Yeo introduced her new idea in Paris at the KIDS WEEK I was impressed.
Selling clothing at the right time gives the smaller boutiques the opportunity to sell and promote the label even better.
But the main reason is that we just love this collection, it is stunning.
We love it!
